Is the LEGO Company trying to aim for older LEGO fans? It is nice if they would, but I do not see the point of another licensed theme around the toy stores to achieve this. The Simpsons may be an icon for television culture, but that doesn't mean it is an icon for 'toy culture'. Besides, there are many more other supported themes or sets that the LEGO Company should take a shot at (referring to Cuusoo), and I'm not saying they don't do this. For me this licensed theme 'to be?' came out of nowhere, and it makes it hard for me to understand how they came up with this. Does the company assume the theme might become a hit, because of the popularity of the show? The show is certainly viewed by a broad audience for quite some time, but who says these are LEGO fans?
I'm not attacking the theme 'to be?', of course I'm curious how the company is going to work with this idea, and how the sets would look like. But it isn't definite (yet?). For the time being, I'll await further information until I go any further with debating this subject.